The Complete Funnel
Stage 1: Lead Generation
You need target prospects. Lots of them. Build lists of 500-1000 prospects who fit your ICP. Use cold email, LinkedIn, direct mail. Multi-channel is key.
Stage 2: Engagement & Reply
Most leads don't reply on the first touch. Follow up 5-7 times. Vary your message. Add value. Show persistence.
Stage 3: Qualification
Not every reply is a qualified lead. Ask discovery questions. Disqualify fast. Your time is expensive.
Stage 4: Meeting Booking
Book 15-minute discovery calls. Use Calendly. Make it frictionless. Get them on your calendar.
Stage 5: The Meeting
Understand their problems. Ask good questions. Don't pitch. Qualify whether they're a fit. Schedule next steps.
Stage 6: Proposal & Close
Send a proposal within 24 hours. Customize it to their situation. Follow up. Close the deal.